Collection: Word Is Bond

Step into a legacy that shaped the fabric of Hip Hop and inspired generations. Our "Word Is Bond" collection is a powerful tribute to the 1990s movement that infused authenticity into every bar and beat. This is more than a piece of clothing—it's a statement about integrity, creativity, and the promise to act on your words. Featuring our signature "1974" embroidered sleeve, a nod to the year that marked the dawn of a creative revolution, the birth of the mighty Zulu Nation. The definition of "Word Is Bond" is boldly displayed on the back, serving as a constant reminder of the power of words and the importance of following through on your promises. Wear it as a badge of honor, showcasing your connection to the roots of this vibrant movement.